Will Web 2.0 Die This 2008?
April 25, 2008
Even though a few years have already passed since its
conception, the term ‘Web 2.0’ is still being considered a
buzzword probably because people still aren’t able to pin an
exact definition for it. Most, if not all, agree however
that Web 2.0 is not a completely different ballgame from Web
2.0. What it is, instead, is an evolution of Web 1.0. Whether
Web 2.0 will continue to evolve or die a long and painful
death this 2008 remains to be seen.
UK Research Predicts 2008 as Year of Death of Web 2.0
If the UK-based research firm SciVisum is to be believed,
then Web 2.0 is set to die this 2008 when “cautious
companies pull their advertising from user-generated
content web sites, worried about the effect on their brand
of appearing alongside questionable content.”
Before discussing that provocative statement, let’s take a
look first on the background of the company behind the
prediction. SciVisum was established in 2003 and has a
considerable role in the UK Web and Application and Testing
market. Various blue chip companies make up its client roster.
The company suggested as well that a nomadic attitude will be
continuously displayed by companies and consumers towards Web
2.0 websites. This will continue until the market reaches
saturation level and consequently turn off consumers. It
describes 2008, in fact, as a “watershed year for e-commerce”.
Moreover, it predicts 2008 to be the year when high street
revenues begin to decline. The only way out is for retailers
to eliminate background problems.
SciViscum has identified four critical areas that would
revolutionize e-commerce operations this year.
HIGH STREET DEATH - Online spending shows a remarkable
increase every year and is predicted to show even greater
increases in the coming years. The UK research firm believes
that high street retailers with good existing eCommerce
platforms are in the favorable position to take advantage of
the cultural shift predicted for online shopping preferences.
Those who don’t have such platforms must find a way to
rectify the matter this year or risk total failure for their
businesses.
IMPROVING USER EXPERIENCE – Another prediction detailed the
increase of online competitive pressure for all companies in
all industries. This is where eliminating background problems
play a role. Anything that makes the user experience in your
website should be eliminated immediately or your company will
be eliminated in the survival stakes.
BUSINESSES GAIN BACK CONTROL – SciVisum predicts this 2008 as
business and marketing personnel taking control when they have
to. These people and not the IT personnel tend to be most
aware of problems existing on the website. These people had
unfortunately been turned off by the latter’s use, however,
of “irrelevant data and metrics”. This year, business and
marketing personnel finally assert their authority and let
the IT personnel know that their data only makes the website
successful in terms of metrics but not in sales.
DECLINE IN NET NEUTRALITY – Increasing fears over global
bandwidth shortages will force ISPs to make a definite move
to address the situation. Possibly, users might find out that
downloading services which used to be free aren’t free anymore
and this could eventually lead to net neutrality.
WHAT EXPERTS HAVE TO SAY
A number of web experts disagree with the predictions. They do
acknowledge that the predictions have valid points but all in
all, they do not believe that Web 2.0 will meet its demise this
2008. If anything, it will only continue to evolve. As long as
Web 2.0 websites continue to be popular then advertisers will
continue to display their ads on it.
Here is where I end for today.
I really hope you enjoyed this stuff.
I wish You all the best!
Angela
http://www.social-marketing-database.com
http://marketing.services4all.biz
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