The Importance of Using Web 2.0 Technology
April 24, 2008
Web 2.0 is a term used to promote web-technology. It
essentially refers to a supposed second generation of hosted
services including social-networking sites, folksonomies,
and wikis and of web-based communities. Basically, its main
goal is to assist teamwork, creativity and sharing between
multiple users. Many of us might have heard of Web 2.0, but
do we know how this dynamic version of the internet means for
our online business?
How Web 2.0 affects online business
As what most successful people tell on using the Web 2.0,
this type of technology is an inexpensive way to employ and
allow the borrowing of data freely which are available from
any other web sites. Business sites are generally grouped
into six categories:
1. Social networks. Such as MySpace and Friendster.
2. Social media. This are user-generated content such as
Flickr.
3. Webware. It includes applications that specifically work
within one’s browser.
4. Aggregators. It includes a collection of contents from
all over the world. An example is My Yahoo.
5. Mashups. This include sites that add a lot of features
to Google.
6. Internet TV. An example is YouTube.
Because of the fact that Web 2.0 is a kind of joint venture,
which may also be identified as a network of autonomously
created content, it would then affect the world of online
business. Meaning, no individual organization could
therefore acquire the lead on a marketing promotion and thus
need other organization to help campaign its cause. This
innovative version could also be defined by its social
networking sites, blogs, RSS feeds, and wikis. Unlike Web
1.0, Web 2.0 allows users to interact freely with each other.
Why we need the Web 2.0 business sites
A few businessmen might say that Web 2.0 can’t affect the
progress of their business because according to the
Forrester Research, Inc., they found out that more than half
of the employees viewed blogs and networking as unnecessary.
Perhaps it might have been practical for businessmen to miss
the use of web 1.0’s version, however, with web 2.0, it’s an
entirely different circumstance. For example, the change from
1.0 to 2.0 may seem to be a simple movement from flowing
reports via e-mail to a regular procedure where a team makes
use of blogs. A company’s development may also be affected
unexpectedly, such as the company newsletter might lose its
subscribers but the page views may also increase as there
will be a rise in the number of new users who subscribe via
RSS feeds. Or, with the presence of a technical support team,
its members can collaborate immediately when troubleshooting
something within the site. Thus, as what the Forrester
Research, Inc. found that a total of 89% out of the 119
companies they have polled were using at least a key
component of Web 2.0 which are either blogs, podcasts, wikis,
RSS, content tagging, or networking. It can be concluded that
Web 2.0 business sites are mostly important for businessmen.
Web 2.0’s whole point is that it allows us to create web
experiences to the hands of the businessmen, web developers
and users so that all of us can make the most out of
everything we have shared. Web 2.0 persuades us all to put
everything online so that we could also benefit the
information it has provided us thus making the Internet a
community for everyone.
Here is where I end for today.
I really hope you enjoyed this lesson too.
Angela
http://social-marketing-database.com
Posted by admin under General Stuff, Products, Social Marketing, Web 2.0 |
