April 29, 2008
Okay, so maybe defining Web 2.0 can be a challenge for
non-techies and technology virgins. But it’s just too d
ifficult to ignore something that is so ubiquitous that it a
ctually reminds you of Calvin Klein underwear ads back in
the day. However, when there’s so much being said about
something and it’s actually being hailed just for being
itself, wouldn’t it be dangerous on your part to ignore it?
Web 2.0 has become such a buzzword that people have begun
asking the inevitable: are Web 2.0 sites useful?
What are Web 2.0 sites?
Web 2.0 sites are easily recognizable. Let’s just take a
look at how websites have evolved from way back when. If
you’ve been using the Internet for some time, you probably
remember the days when websites were merely for browsing.
You click on the site, read some stuff, look at some
pictures, click some more, probably copy a few useful
items and then leave.
These days, though, people can do so much more than just
look at a site and read entries. People actually go to a
site and participate in something and do so actively. Gone
are the days when all you could do with a web page was watch
it. Here are a few more reasons why you will find Web 2.0
sites very useful indeed:
Knowledge-based sharing
Web 2.0 represents one of the best things that have happened
to millions of websites. A website with technologies based
on Web 2.0 allows people to share information easily. A
great example here is Wikipedia, a site that has grown and
expanded thanks to contributions from experts, professionals
and enthusiasts around the world.
A site using Web 2.0 technologies is very useful for
individuals who want to bring an issue or a problem to light,
invite other individuals to take a look, make suggestions and
contribute directly.
Interactivity
A great characteristic of Web 2.0 technology is that it
allows people to log in and interact. No longer are people
expected to remain as passive observers – they can actually
participate actively with other users. This is very useful
for several reasons. Interactivity allows a site to become
a platform for sharing and information exchange.
People also are more likely to stay longer in websites that
offer so much more than just plain text or images. A Web
2.0 site owner can also offer so much more, including
interactive games, quizzes, videos and surveys, while at the
same time taking advantage of lightning-fast connection.
Communication
It is in people’s nature to want to reach out and communicate
with others. Websites utilizing Web 2.0 technologies are
very useful when it comes to this need. MySpace, that
repository of billions of personalities (some real, others
fake) is one such example. Without Web 2.0, MySpace would
just be a boring slumbook, something to read and go back to
for updates. Well, MySpace is so much more than that –
people can actually log on to it, create their profile, check
out others’ profiles, leave messages, communicate actively,
exchange information and just plain hang out in cyberspace.
Web 2.0 technology in a site also allows a user to
communicate with other users in real time, cutting back on
delays and virtually eliminating the problem of physical
distance. This, after all, is how online networks are born
and bred.
Entertainment
If you’re still doubtful about whether or not Web 2.0 sites
are useful, think fun and excitement. Some of the most
popular websites are not just informative – they are
actually entertaining. People log on to these sites to
watch, comment, laugh, be amused, get shocked or intrigued.
Who ever thought that a website could provide a means to
entertain and be entertained? As a means for
self-expression, a Web 2.0 site remains an unbeatable
contender.
Here is where I end for today.
I really hope you enjoyed this!
Successful wishes
Angela
Angela
http://www.social-marketing-database.com
http://www.excitingtools.com
http://marketing.services4all.biz
http://www.crazydeal.biz
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April 27, 2008
Clearly, innumerable people have decided to become Internet
savvy themselves. Why wouldn’t they opt to be one when in
fact everything in this world seems to be thriving on online
portals. The various applications in the corporate,
commercial, and industrial arenas are presently conducting
all transactions via the Internet.
The World Wide Web undoubtedly hosts a pool of opportunities
for all individuals–the business entrepreneurs, work-at-home
individuals, and marketers. The shortage of effective
Internet marketing tactics had been a thing of the past for
the online entrepreneurs as well as those administrators of
home-based businesses because as of the moment, the
connoisseurs in online marketing strategies emphasize that
the current technological breakthroughs are certain to rock
down the house for the easy flow of the profits for the online
businesses. One of the proofs that online marketing faces a
bright future is the surfacing of the overrated Web 2.0.
The Root of Web 2.0
The concept was initially introduced by O’Reillly Media in
2004 in its effort to unravel a second generation of services
and applications as provided by the Web.
A lot of people still find the term Web 2.0 quite vague. To
set it clear, Web 2.0 is the term used by the Internet gurus
to refer to that site platform that pushes forth not only a
creative and less complex way of communicating with clients
but that it’s likewise your passport to marketing your
business to all and sundry.
A False Notion
It’s sad to note that there’s a large number of people who
wrongly believe that Web 2.0 is one complicated tool that can
mess up with their business’s fortune. What they don’t realize
is that the Web 2.0 is simply among the list of the methods
that guarantee market target, sales, and profit gain.
The Power of Technology
You must admit that the online market is such a competitive
place for business owners. You aren’t the sole entrepreneur in
existence, so to speak. Therefore, the homework that you must
work on is to approach prospect clients and close deals. You
have to concert all of your efforts so that you’ll be able to
convey your message to them and not have their doors closed on
you. But of course, doing a personal and physical visit to at
least a million of clients would be a daunting task on your
part, not to mention the expenses that would have to be
incurred as well. Yet, the good news is that with the prowess
that Web 2.0 bears with it, online marketing is merely going
to be a simple process to work on with. Plus, you never have
to pour out as much money for the effort of covering a vast
number of clienteles.
The Pros of Web 2.0
Remember that for an Internet entrepreneur like you, traffic
is very important. Without it, your site would never achieve
a higher rank in the pages. The administrator or host of the
website is not liable for generating traffic for your own
benefit. You’ve got to manage this for yourself.
So how can you possibly get an increased traffic? Web 2.0
applications can help your e-commerce sites attain your desired
ranking. Visitors would only turn interested to browse your
site if they know that they’ll get something from it. Therefore,
you must seriously consider uploading contents, videos, forums
and discussions, surveys, polls, RSS, and links with other
websites to campaign for wide traffic.
As an Internet marketer, you ought to deem how significant Web
2.0 is to the future of online business. Not only is it a lot
affordable but you’re given the privilege to get in touch with
a wide range of customers to patronize what you’ve got in store
for them too. Why would you allow yourself to be left behind
in this tough competition, right?
Here is where I end for today.
Successful greetings
Angela
Angela
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April 25, 2008
Even though a few years have already passed since its
conception, the term ‘Web 2.0’ is still being considered a
buzzword probably because people still aren’t able to pin an
exact definition for it. Most, if not all, agree however
that Web 2.0 is not a completely different ballgame from Web
2.0. What it is, instead, is an evolution of Web 1.0. Whether
Web 2.0 will continue to evolve or die a long and painful
death this 2008 remains to be seen.
UK Research Predicts 2008 as Year of Death of Web 2.0
If the UK-based research firm SciVisum is to be believed,
then Web 2.0 is set to die this 2008 when “cautious
companies pull their advertising from user-generated
content web sites, worried about the effect on their brand
of appearing alongside questionable content.”
Before discussing that provocative statement, let’s take a
look first on the background of the company behind the
prediction. SciVisum was established in 2003 and has a
considerable role in the UK Web and Application and Testing
market. Various blue chip companies make up its client roster.
The company suggested as well that a nomadic attitude will be
continuously displayed by companies and consumers towards Web
2.0 websites. This will continue until the market reaches
saturation level and consequently turn off consumers. It
describes 2008, in fact, as a “watershed year for e-commerce”.
Moreover, it predicts 2008 to be the year when high street
revenues begin to decline. The only way out is for retailers
to eliminate background problems.
SciViscum has identified four critical areas that would
revolutionize e-commerce operations this year.
HIGH STREET DEATH - Online spending shows a remarkable
increase every year and is predicted to show even greater
increases in the coming years. The UK research firm believes
that high street retailers with good existing eCommerce
platforms are in the favorable position to take advantage of
the cultural shift predicted for online shopping preferences.
Those who don’t have such platforms must find a way to
rectify the matter this year or risk total failure for their
businesses.
IMPROVING USER EXPERIENCE – Another prediction detailed the
increase of online competitive pressure for all companies in
all industries. This is where eliminating background problems
play a role. Anything that makes the user experience in your
website should be eliminated immediately or your company will
be eliminated in the survival stakes.
BUSINESSES GAIN BACK CONTROL – SciVisum predicts this 2008 as
business and marketing personnel taking control when they have
to. These people and not the IT personnel tend to be most
aware of problems existing on the website. These people had
unfortunately been turned off by the latter’s use, however,
of “irrelevant data and metrics”. This year, business and
marketing personnel finally assert their authority and let
the IT personnel know that their data only makes the website
successful in terms of metrics but not in sales.
DECLINE IN NET NEUTRALITY – Increasing fears over global
bandwidth shortages will force ISPs to make a definite move
to address the situation. Possibly, users might find out that
downloading services which used to be free aren’t free anymore
and this could eventually lead to net neutrality.
WHAT EXPERTS HAVE TO SAY
A number of web experts disagree with the predictions. They do
acknowledge that the predictions have valid points but all in
all, they do not believe that Web 2.0 will meet its demise this
2008. If anything, it will only continue to evolve. As long as
Web 2.0 websites continue to be popular then advertisers will
continue to display their ads on it.
Here is where I end for today.
I really hope you enjoyed this stuff.
I wish You all the best!
Angela
http://www.social-marketing-database.com
http://www.excitingtools.com
http://marketing.services4all.biz
Posted by admin under General Stuff, Products, Social Marketing, Web 2.0 | Comments (0)
April 24, 2008
Web 2.0 is a term used to promote web-technology. It
essentially refers to a supposed second generation of hosted
services including social-networking sites, folksonomies,
and wikis and of web-based communities. Basically, its main
goal is to assist teamwork, creativity and sharing between
multiple users. Many of us might have heard of Web 2.0, but
do we know how this dynamic version of the internet means for
our online business?
How Web 2.0 affects online business
As what most successful people tell on using the Web 2.0,
this type of technology is an inexpensive way to employ and
allow the borrowing of data freely which are available from
any other web sites. Business sites are generally grouped
into six categories:
1. Social networks. Such as MySpace and Friendster.
2. Social media. This are user-generated content such as
Flickr.
3. Webware. It includes applications that specifically work
within one’s browser.
4. Aggregators. It includes a collection of contents from
all over the world. An example is My Yahoo.
5. Mashups. This include sites that add a lot of features
to Google.
6. Internet TV. An example is YouTube.
Because of the fact that Web 2.0 is a kind of joint venture,
which may also be identified as a network of autonomously
created content, it would then affect the world of online
business. Meaning, no individual organization could
therefore acquire the lead on a marketing promotion and thus
need other organization to help campaign its cause. This
innovative version could also be defined by its social
networking sites, blogs, RSS feeds, and wikis. Unlike Web
1.0, Web 2.0 allows users to interact freely with each other.
Why we need the Web 2.0 business sites
A few businessmen might say that Web 2.0 can’t affect the
progress of their business because according to the
Forrester Research, Inc., they found out that more than half
of the employees viewed blogs and networking as unnecessary.
Perhaps it might have been practical for businessmen to miss
the use of web 1.0’s version, however, with web 2.0, it’s an
entirely different circumstance. For example, the change from
1.0 to 2.0 may seem to be a simple movement from flowing
reports via e-mail to a regular procedure where a team makes
use of blogs. A company’s development may also be affected
unexpectedly, such as the company newsletter might lose its
subscribers but the page views may also increase as there
will be a rise in the number of new users who subscribe via
RSS feeds. Or, with the presence of a technical support team,
its members can collaborate immediately when troubleshooting
something within the site. Thus, as what the Forrester
Research, Inc. found that a total of 89% out of the 119
companies they have polled were using at least a key
component of Web 2.0 which are either blogs, podcasts, wikis,
RSS, content tagging, or networking. It can be concluded that
Web 2.0 business sites are mostly important for businessmen.
Web 2.0’s whole point is that it allows us to create web
experiences to the hands of the businessmen, web developers
and users so that all of us can make the most out of
everything we have shared. Web 2.0 persuades us all to put
everything online so that we could also benefit the
information it has provided us thus making the Internet a
community for everyone.
Here is where I end for today.
I really hope you enjoyed this lesson too.
Angela
http://social-marketing-database.com
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April 23, 2008
Web 2.0 may be a buzzword that has existed for a few years
already, but it’s still creating a lot of buzz…and
disagreement. Experts are still debating about the exact
definition of Web 2.0. If you’re still feeling confused
about it, the following explanations might hopefully make
things clear for you.
Essential Characteristics of Web 2.0
Instead of looking for the exact statement that would
explain what Web 2.0 is, let’s just focus on what makes a
website Web 2.0 instead of just Web 1.0.
To begin with, let’s focus on the common examples provided
by most experts. What makes Netscape (Web 1.0) different
from Firefox (Web 2.0)? Hotmail from Yahoo Mail? Geocities
from Blogger? MP3.com from iTunes? Do you get the picture
now? If not then here are several essential characteristics
of Web 2.0 that all experts do agree with.
Knowledge-Oriented Environment – Web 2.0 acknowledges the
need and power of knowledge. Information is what makes the
world go round today – or at least it does in the Internet.
User-Generated Content – Now, what matters most is the
content that users themselves are not generating. They may
not be as professionally packaged or executed as what we’ve
been used to with Web 1.0 websites and applications, but
user-generated content also tend to have greater impact on
readers.
User-Managed Content – With Web 2.0, users don’t just
generate content. They manage it as well. They control how,
when, and where it’s presented as well as who gets to see
it.
Human Interaction – Web 2.0 also acknowledges and makes
use of human interaction. It is why social bookmarking and
social networking sites are incredibly popular with people
nowadays.
Syndication – Web 2.0 makes great use of syndication.
Syndication refers to the various processes used by websites
to make their content available and accessible, preferably
in digest form, with other users and websites for several
purposes. RSS feeds and podcasting are just a few ways of
syndicating content.
Innovation – Web 2.0 embraces innovation in all its stages.
It is why web 2.0 is defined as to be in a stage of
“perpetual beta”: not a day passes by wherein software
developers continue to find ways to improve their products
and services.
Very often you find expressions like Social Marketing or Social Bookmarking
that are mentioned in context with Web 2.0.
If You want to use Web 2.0 or Social MArketing to increase your Traffic or increase your sales, then you need an overview of what sites are important.
I’m relaunching a product “Socila Marketing Database” which includes all about the top ranking Websites.
More tomorrow……
Great succes to You all!
Angela
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April 22, 2008
Welcome to My blogging about Social Marketing Resources!
I will post very soon more stuff! And I will tell You about a very hot Product Launch:
The most impressive Social Marketing Database!
Great success!!
Angela
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